FMS7AA Marketing | ECTS Credits : 3 Duration : 21 hours | Semester : S7 | ||
Person(s) in charge : Rossela SORIO, ICN Business School associate professor, rossela.sorio@icn-groupe.fr | ||||
Keywords : consumer behaviour, market study, market segmentation, target, positioning, brand, innovation marketing, marketing mix, industrial marketing | ||||
Objectives: None | ||||
Objectives: Apprehend and analyse a market and a marketing problem | ||||
Global goals Program and contents : Class 1 : Introduction to marketing : value marketing, consumer behaviour ; Case study : Ovomaltine (1st part) | ||||
Abilities : | ||||
Levels | Description and operational vocabulary | |||
Know | Founding marketing principles | |||
Understand | The worth of marketing tools to create client value and perpetuate the company | |||
Apply | Marketing tools applied to resolving business problems | |||
Analyse | The different parts of a company's marketing strategy | |||
Summarise | To be capable of putting forth a marketing strategy based on the results of a market study | |||
Assess | Results of a marketing policy thanks to the relevant evaluation tools | |||
Evaluation : | ||||
|
|
|
|
|