FMS8AG CORPORATE STRATEGY

FMS8XX

Corporate strategy

ECTS Credits : 3

Duration : 21 hours

Semester : S8

Person(s) in charge :

 Stéphane LHUILLERY, ICN Business School Professor, stephane.lhuillery@icn-groupe.fr

Keywords : Company, Environment, Firm theories, Innovation, Strategy

Prerequisites : The fundamental mechanisms of the economy (first year course)

Goal : Master the fundamentals of business economics

Program and contents:

Introduction : What are business economics ? (1 hour)
Chapter 1 : The firm, its roles and its goals (2 hours)
Chapter 2 : The theoretical approaches to businesses (3 hours)
Chapter 3 : Business strategy (6 hours)
Chapter 4 : Economics and innovation management (15 hours)

Abilities : 

Levels

Description and operational vocabulary

Know 

The fundamentals of business economics (basic vocabulary, tools and methodology)

Understand 

Know and illustrate the different roles and goals of a company
Place innovation within a firm's strategy 

Apply 

Analyse the company's environment, asses the influence of the different stakeholders

Analyse 

Know how to analyse a company thanks to a theoretical reading grid

Summarise

Describe and plan a company's strategy

Assess

Maintain a critical eye on a company's economic and managerial actuality

Evaluation :

• Written test

• Continuous assessment

• Oral presentation

• Project

• Written report