ARTEMS7AM / ARTEMS8AM

Anglo-Saxon Project Management

Crédits : 4 + 4 ECTS

Durée : 22 séances

Semestre : S7 + S8

Responsable(s) :

Bertrand AGOSTINI (ICN), bertrand.agostini@icn-groupe.fr - Département Ressources Humaines et Comportement Organisationnel

Contenu avec plan développé
1) Description
The specific objectives are:
- To tutor students in a professional project involving the introduction onto an Anglo-Saxon market of a new product or service,
- To introduce students to the business environment and the culture in countries where the Anglo-Saxon influence is, or historically has been, strong,
- To introduce students to aspects of business culture in the target country,
- To introduce students to the theories, models and practices pertaining to conducting business outside of France.
- Topics covered will include: Canadian culture and business, Australian culture and business, US culture and business, Irish culture and business, UK culture and business, project management, business plan, creativity, contract management.
2) Content
- Business Culture and intercultural communication: Attitudes, Behaviour, Values.
- Economic and Business environment in UK, USA, Canada, Australia and Ireland.
- Contract management.
- Communication Skills
- Business Plan.
- Creative thinking in Business.
In each of the countries studied, discussion will include culture, aspects of the market, entrepreneurship, and consumer behaviour.
3) Learning Objectives
- To enhance students’ awareness of the characteristics of the business environment and the culture of the five Anglo-Saxon countries studied,
- To develop an operational awareness of enterprise creation via the launch of a new product, concept, project or service in one of the five countries,
- To develop competence and confidence in the language of English for business.
Niveau prérequis
Students opting for this workshop should possess a level of English appropriate to understanding the lectures, and communicating with staff, other students, and colleagues abroad.

Compétences acquises
- To enhance students’ awareness of the characteristics of the business environment and the culture of the five Anglo-Saxon countries studied,
- To develop an operational awareness of enterprise creation via the launch of a new product, concept, project or service in one of the five countries,
- To develop competence and confidence in the language of English for business.

Modalités d’évaluation
1er semestre : Examen écrit 20%, rapport projet initial 30%, soutenance projet initial 50%
2e semestre : Examen écrit 20%, rapport projet final 30%, soutenance projet final 50% (visioconférence avec partenaires (professionnels et académiques) américains)

Évaluations :

• Test écrit

• Contrôle continu

• Oral, Soutenance

• Projet

• Rapport