ARTEMS7AI / ARTEMS8AI
Organisation consulting applied to a large retailer (Cora)
ECTS Credits : 4 + 4
Duration : 22 sessions
Semester : S7 + S8
Person(s) in charge :
Michel MAKIELA, professor (ICN Business School), michel.makiela@icn-groupe.fr
Program and content :
Topics are designed in cooperation with the partener company CORA at the beginning of the academic year. Here are some examples of issues entrusted to students during the previous years:
- development of a family of products (for example organic products)
- development of online services (online shopping)
- use of smartphones and social networks when shopping : communication, promotion, customers' loyalty, outlet...)
Evaluation :
- Written test
- Continuous Control
- Oral report
- Project
- Written report