FMS7AA Marketing | ECTS Credits : 3 | FIL31 | 6IC7FM1Duration : 21 hours | ECTS Credits : 3 | Semester : S7 | ||
Course Title: Marketing | |||||||
Person(s) in charge : Rossela SORIO, ICN Business School associate professor, rossela.sorio@icn-groupe.fr | |||||||
Keywords : consumer behaviour, market study, market segmentation, target, positioning, brand, innovation marketing, marketing mix, industrial marketing | |||||||
Objectives: None | |||||||
Objectives: Apprehend and analyse a market and a marketing problem | |||||||
Global goals Program and contents : Class 1 : Introduction to marketing : value marketing, consumer behaviour ; Case study : Ovomaltine (1st part) | |||||||
Abilities : | |||||||
Levels | Description and operational vocabulary | ||||||
Know | Founding marketing principles | ||||||
Understand | The worth of marketing tools to create client value and perpetuate the company | ||||||
Apply | Marketing tools applied to resolving business problems | ||||||
Analyse | The different parts of a company's marketing strategy | ||||||
Summarise | To be capable of putting forth a marketing strategy based on the results of a market study | ||||||
Assess | Results of a marketing policy thanks to the relevant evaluation tools | ||||||
Evaluation : | |||||||
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