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ARTEMS7AI / ARTEMS8AI

Organisation consulting applied to a large retailer (Cora) 

ICN231

6IC7/8 AM2

ECTS Credits : 4 + 4 

Duration : 22 sessions

Semester : S7 + S8

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Person(s) in charge :

Michel MAKIELA, professor (ICN Business School), michel.makiela@icn-groupe.fr

Program and content :

Topics are designed in cooperation with the partener company CORA at the beginning of the academic year. Here are some examples of issues entrusted to students during the previous years:

• development of a family of products (for example organic products)
• development of online services (online shopping)
• use of smartphones and social networks when shopping : communication, promotion, customers' loyalty, outlet...)

Evaluation :

•  Written test

•  Continuous Control

•  Oral report

•  Project

•  Written report