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TCMS5AC Creative Business Days II

Duration :

ECTS Credits : 1 

Semester : S5

Person(s) in charge : Virginie Allard, Professor, ICN

Keywords : strategy, accounting, marketing


Prerequisites : basics in accounting and strategy


Objective : to apply one's knowledge regarding firms' strategies; to stimulate creativity and team work 


Program and Contents :

The C&B Days is a working group course introducing through participative teaching methods the world of firm and its complex economic environment, strategic innovation and creativity. It gives students the opportunity to make an assessment of his personal and collective abilities and knowledge in terms of strategy, accounting, marketing and evaluation of his economic environment. It allows to enhance his creativity and work team. Finally it helps the engineer student understanding the stakes and necessity to complete his schooling with teaching that comes under the fields of economics and management.



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Évaluations :

  • Written test
  • Continuous control
  • Oral report
  • Project
  • Written report
  • Aucune étiquette