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Corporate strategy


ECTS Credits : 3

Duration : 21 hours

Semester : S8

Person(s) in charge :

 Stéphane LHUILLERY, ICN Business School Professor,

Keywords : Company, Environment, Firm theories, Innovation, Strategy

Prerequisites : The fundamental mechanisms of the economy (first year course)

Goal : Master the fundamentals of business economics

Program and contents:

Introduction : What are business economics ? (1 hour)
Chapter 1 : The firm, its roles and its goals (2 hours)
Chapter 2 : The theoretical approaches to businesses (3 hours)
Chapter 3 : Business strategy (6 hours)
Chapter 4 : Economics and innovation management (15 hours)

Abilities : 


Description and operational vocabulary


The fundamentals of business economics (basic vocabulary, tools and methodology)


Know and illustrate the different roles and goals of a company
Place innovation within a firm's strategy 


Analyse the company's environment, asses the influence of the different stakeholders



Know how to analyse a company thanks to a theoretical reading grid


Describe and plan a company's strategy


Maintain a critical eye on a company's economic and managerial actuality

Evaluation :

  • Written test
  • Continuous assessment
  • Oral presentation
  • Project
  • Written report
  • Aucune étiquette