FMS7AG Entrepreneurship
| Credits : 3 ECTS Duration : 21 hours | Semester : S7 | ||
Person(s) in charge: Amaury MOULIN
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Keywords : Entrepreneurship, creativity, innovation, business model, entrepreneurship funding | ||||
Prerequisites : none | ||||
Objective: How to turn ideas into viable business development projects | ||||
Programs and contents : The goal of this course is to make you grasp (vérifier si ça s'utilise bien comme ça, sinon understand^^) the actor, the issues and the challenges of business environment. You need a good understanding of it to successfully develop your project(s). You will acquire a broad view of a project: creativity, funding, added value, pitch. The entrepreneur must understand the societal and economic environment in which he operates. 0 – Introduction, Entrepreneurship and Intrapreneurship Presentation of the issues and the context. Entrepreneurship and Intrapreneurship share many aspects. 1 - Creativity and genesis of the project Understanding and applying different techniques of creativity. How to turn an idea into a value-added project? 2 - Business model and business plan Understanding the business models and choose the right one. Is a business plan really necessary and why? 3 - Funding Knowing the different funding sources. Discover how to find the right one, tailored to your needs. 4 - Pitch, delivering an effective presentation The look of your project is as important as its content. Adopt the right language and convince in 5 min.
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Abilities: | ||||
Levels | Description and operationnal verbs | |||
Know | Understanding entrepreneurship: from idea to start-up Knowing the principles of creativity and innovation | |||
understand | The entrepreneurial environment: its actors, its challenges The added value | |||
Apply | Tools to analyze a Business plan | |||
Analyse | Strategies of startups Analyzing and measuring the value of a start-up | |||
Summarise | Being able to present a viable business plan, based on concrete evidences | |||
Assess | Assessing and diagnosing his project among others | |||
Évaluations : | ||||
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