Credits : 3 ECTS
Duration : 21 hours
Semester : S7
Person(s) in charge:
Keywords : Entrepreneurship, creativity, innovation, business model, entrepreneurship funding
Prerequisites : none
Objective: How to turn ideas into viable business development projects
Programs and contents :
The goal of this course is to make you grasp (vérifier si ça s'utilise bien comme ça, sinon understand^^) the actor, the issues and the challenges of business environment. You need a good understanding of it to successfully develop your project(s).
You will acquire a broad view of a project: creativity, funding, added value, pitch. The entrepreneur must understand the societal and economic environment in which he operates.
0 – Introduction, Entrepreneurship and Intrapreneurship
Presentation of the issues and the context. Entrepreneurship and Intrapreneurship share many aspects.
1 - Creativity and genesis of the project
Understanding and applying different techniques of creativity. How to turn an idea into a value-added project?
2 - Business model and business plan
Understanding the business models and choose the right one. Is a business plan really necessary and why?
3 - Funding
Knowing the different funding sources. Discover how to find the right one, tailored to your needs.
4 - Pitch, delivering an effective presentation
The look of your project is as important as its content. Adopt the right language and convince in 5 min.
Description and operationnal verbs
Understanding entrepreneurship: from idea to start-up
Knowing the principles of creativity and innovation
The entrepreneurial environment: its actors, its challenges
The added value
Tools to analyze a Business plan
Strategies of startups
Analyzing and measuring the value of a start-up
Being able to present a viable business plan, based on concrete evidences
Assessing and diagnosing his project among others
Gestion des contenus