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ARTEMS7AI / ARTEMS8AI

Organisation consulting applied to a large retailer (Cora) 

ECTS Credits : 4 + 4 

Duration : 22 sessions

Semester : S7 + S8

Person(s) in charge :

Michel MAKIELA, professor (ICN Business School), michel.makiela@icn-groupe.fr

Program and content :

Topics are designed in cooperation with the partener company CORA at the beginning of the academic year. Here are some examples of issues entrusted to students during the previous years:

  • development of a family of products (for example organic products)
  • development of online services (online shopping)
  • use of smartphones and social networks when shopping : communication, promotion, customers' loyalty, outlet...)

Evaluation :

  • Written test
  • Continuous Control
  • Oral report
  • Project
  • Written report
  • Aucune étiquette